Verlag: Haufe Lexware
Umfang: 473 Seiten
Sprache: Englisch (etwas Deutsch)
Auflage: 1. Auflage 2018
ISBN: 978-3-648-12133-7
Preis: 19,95 €
Dieses Buch liefert eigentlich alles, was für die internationale Kommunikation im Berufsalltag vonnöten ist: Schreiben einer E-Mail, Telefongespräche führen, Vorbereitung und Durchführung von Meetings sowie Präsentationen. Besonders hilfreich ist die Darstellung der landesspezifischen Unterschiede in Verhandlungen sowie die Erklärung der "False Friends", die zu nicht unerheblichen Missverständnissen führen können. Das Werk ist ein Arbeitsbuch mit vielen hilfreichen praktischen Tipps auch für schwierige Gesprächssituationen oder wie man mit sprachlichen "Hängern" souverän umgehen kann.
Ein Blick ins Inhaltsverzeichnis sagt mehr als weitere erklärende Worte. Auch wenn Superlative in Buchvorstellungen nichts zu suchen haben: Das ist das beste Buch zum Thema, das mir bisher in die Finger geraten ist.
Teil 1: E-mails in English
An E-mail's Anatomy
- Subject Lines That Work
- Common Salutations and Openings
- Ending an E-mail
- Signatures and Disclaimers
- E-mail Techniques: about CC and BCC
A Reader-friendly Approach
- When to Use E-mail and When Not?
- Structuring the Information
- Formal or Informal?
- Netiquette Guidelines
- How to Deal with Attachments
Common Business Situations
- Requesting Information or Favours
- Hotel or Conference Enquiries
- Giving Enquiries
- Change of Address
- Appointments
- Invitations
- Sending Agendas and Minutes
- Refusing a Request
- Complaints
- Apologies
- Congratulations and Season's Greetings
- Thanks
- Payments and Reminders
- Making Offers
- Delivery and Incoterms
- Numbers and Currency Symbols
Practical Reference
- Useful Vocabulary and Key Terms
- Abbreviations and Acronyms
- E-mail Features
Teil 2: Phone Calls in English
Getting Started and Ending a Conversation
- Calling according to plan
- After the greeting
- I beg your pardon?
- Connecting people
- Answering the phone
- Ending a conversation
Typical Situations and How To Deal with Them
- Taking and leaving messages
- Appointments
- Telephone spelling
- Taking down names and numbers
- Electronic addresses
- Answering machine and voice mail
- Mobile telephones
Special Situations
- Conference calls
- International trade
- Sales and finances
- Travel enquiries
- A job interview by telephone
Practical Reference
- Intercultural communication
- Pronunciation
- Telecommunications terminology
- Key terms: the company
- Telephone sources on the Internet
- Country codes and dialling codes for well-known cities
Teil 3: Presentations in English
Preparation
- Developing an international viewpoint
- Preparing yourself, the person
- Putting yourself in your audience's shoes
- Organising facilities
- Your presentation structure
- How to prepare good slides
Greetings and introductions
- What to say when you enter
- Introducing your presentation well
- Introduction components
- Dealing with handouts
- Taking care of technical problems
Main section: skills and techniques
- Using your voice well
- Making transitions
- Explaining slides and diagrammes
- Business English terms
- Dealing with questions
- Handling interruptions and disturbances
Ending your presentation
- Making a good finish
- Ending components
- Saying goodbye
Useful examples
- Basic outline ? non-specific content
- Product presentation
Teil 4: Meetings in English
Preparing a meeting
- Inviting people to a meeting
- Making meeting arrangements
- Rescheduling, cancelling or confirming a meeting
- Making the agenda
- Hands-on organisation
Arriving at the meeting
- Arriving in reception
- Introducing oneself and others
- Small talk
- Setting up the meeting room
Conducting a meeting
- Opening the meeting
- Guiding the discussion
- Bringing about a decision
- Closing the meeting
The meeting itself
- Roles at a meeting
- Active participation and asking for more informatio
- Expressing agreement and disagreement
- Making suggestions and having your say
- Enquiring and resolving misunderstandings
- Diplomacy and politeness
- What to do in case of language problems
- Voting
After the meeting
- Making the minutes
- Following up the meeting
Special types of meetings
- Meetings with customers
- Negotiations
- Briefing and brainstorming
- Jours fixes and kick-offs
- Telephone conferences
- Literature
Teil 5: Negotiations in English
Negotiating skills
- Preparation and planning
- Getting acquainted
- Opening phase
- Main phase
- Agreement phase
- Asking questions
- The art of listening
- When things get tough
- Tables, graphs or charts
- Telephone negotiating
Cross-cultural negotiations
- Relation orientation
- Sociolinguistic influences
- Negotiating internationally
- Local negotiation techniques
- Strategic negotiating framework
Country-specific negotiating
- Introduction
- China
- Czech Republic
- France
- India
- Italy
- Japan
- Netherlands
- Poland
- Russia
- Spain
- United Kingdom
- United States
- Cross-cultural differences
- Practical reference
Teil 6: False Friends in Business English
False friends for beginners
- Different types of false friends
- Degrees of confusion
- Applying for a job
- Your CV
- The interview
False friends in business communication
- On the telephone
- In e-mails
- In letters
- In meetings
- Making presentations
- Negotiating
False friends on a business trip
- At the airport
- At a restaurant
- When shopping
- Small talk
False friends in different departments
- Human resources
- Logistics
- Finance and accounting
- Sales and marketing
- Production
Useful false friends to know
- Internet resources
Teil 7: Appendix
Practical Reference
- Linguistic Characteristics
- Linguistic Differences: UK-USA
- English around the world
- Tables and Overviews
- Electronic Guidelines on Internet
